Summary
As Program Director, I led the restructuring of fashion programs at Raffles Shanghai, repositioning the school toward the high-end international market. By This included curriculum redesign, faculty development, and the integration of sustainability and craft excellence.
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Overview

`As Program Director for Fashion Design and Fashion Marketing, I led the strategic repositioning of Raffles Shanghai to align with the high-end international fashion and luxury market.

This transformation involved the restructuring of academic programs, integrating French haute couture methodologies with Asian textile craftsmanship, and embedding sustainability as a core component of the curriculum.

I recruited and managed a team of over 20 faculty members, developed new teaching frameworks, and established ateliers combining traditional techniques with contemporary technologies.

I also implemented international top-up degree programs in partnership with the University of Derby and Coventry University, strengthening the institution’s global academic positioning.

Despite the challenges of the Covid-19 pandemic, the programs maintained international enrollment and achieved a 50% increase in international student admissions in 2020